This thread by a student of Hilda Baci caught my attention while I was on Twitter.

According to the X user MsFoyin who signed up for the Christmas Menu Class with Hilda Baci, there were over 4700 signups for the cooking class.

At a price of N35,000 we have N164,500,000 which is not bad for a one month class.

Although she is no longer the world record holder, she has been able to use her status to build a successful brand.

Hilda moved from being unknown to being a brand by breaking the Guinness World Record for marathon cooking.

On May 11th when she started the Cookathon, she was relatively unknown. However, by the time she broke the record on May 15th, she was all over the web space in Nigeria.

During the Cookathon, high profile Nigerians came over to show their support with fans making her trend online.

She has not rested on her oars but has used the momentum to do go on to do great things.